MICHAEL KORS HISTORY

June 8, 2022 0 Comments

To anyone who cares about style in the 21st Century, Michael Kors speaks authenticity and success. The fashion designer – whose mother was a model – was exposed to the industry from a young age and quickly developed a flair and passion for creating clothes; shunning the academic route (and the esteemed Fashion Institute of Technology), Kors worked in retail in New York and established his own label in the early eighties at Manhattan department store Bergdorf Goodman.

Later becoming the ready-to-wear designer for French fashion house Celine (and turning that labels fortunes around), he left in 2003 to focus on his own brand. All of this speaks of Kors’ own single-minded creativity, from beginnings selling his own clothes from his Long Island basement to his trailblazing through New York retail and beyond to becoming a household name.

With a focus on clean lines and quality materials, Kors’ clothes and accessories are famed for a simplicity that allows the individual to incorporate their own sense of style. In many ways, Kors acts as a precursor to, and bridge between the super-exclusive couture labels of Europe and the sportier, casual-wear focused brands from the US.

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Now very much an international affair, there are currently around 1,200 Michael Kors stores worldwide with concessions on Saks Fifth Avenue and Neiman Marcus in New York and shops across Asia and Europe.

However, and perhaps surprisingly, this popularity has not come at the expense of credibility in the fashion world. In fact, Kors’ ride has been in the ascendency (with a few blips) from the beginning. He has been womenswear designer of the year (1999) and menswear designer of the year (2003) and is still a preferred label of many household names (Angelina Jolie and Kate Middleton among them; always check the front row at his shows for the appearance of a movie star). Also famous for his role as a judge on the Emmy-nominated series Project Runway, the role further brought his name and the MK brand to the attention of the American and international mainstream.

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His continued involvement as creative director of the brand allows Kors to oversee expansion linked to a focus on relatively affordable fashionable luxury for the 21st century, making him and his eponymous label one of the most instantly recognisable in the United States and around the globe.